If you're ready to turn anemic results into healthy profits...

Discover Your Marketing Prescription
Your Customized Solution For Business Success
Giving your Profits A "Shot In The Arm"

Finally, persuasive marketing using the 121 year-old—yet still little known—secret that launched a $421 million industry.

Dear Business Professional,

If you're like most business professionals I know, your business is more than just work.

It's personal.

You've invested yourself...your time...your money...and your heart into it. It's become more than a way to earn a living. And its success became yours.

The unvarnished truth is your business is too important to waste precious resources on fancy, expensive—yet anemic—marketing.

"Anemic Marketing" Is Real—Not
"Just All In Your Head"

I'm Ina Gilmore, your source for profitable direct marketing strategies.

You know what I mean by "anemic marketing." Marketing with fancy bells and whistles, but no substance. A lot of empty talk about "branding" and "awareness." Complete with their associated expensive—but unclear—marketing campaigns.

Or maybe it's the latest "hot" colors or flashy graphics for a website. Promoted as state of the art: never mind they make heads spin and stomachs queasy. It's not surprising that often lackluster sales follow.

And it's not your imagination.
 
"Anemic marketing" focuses on giving the client an elaborate dog and pony show without substance.

It doesn't take a brain surgeon to figure out if you're having trouble with your message, your potential clients and customers will, too. Rather than puzzle it out, they'll likely leave. On a good day, you have less than 11 seconds—often much less—to engage your prospects. Confuse them or make them uncomfortable—and they're gone. Never to return.

But it doesn't have to be this way...


"I recently reviewed a 6 page report I'd written to kick off a national survey event. I felt pretty good about how well I thought I'd polished it up.  But as this was such an important piece, I thought I'd better have it checked out by a real copywriter. I got in touch with Ina Gilmore and was VERY glad I did. She took my prized piece and did a gentle but extremely thorough formatting and grammar check that left me astounded. (And my feelings just a little bit hurt as I thought I was pretty good at editing.) Thanks to Ina, my report came out as polished as anything you'll find on the Net and much easier to read. Ina's turn-around time was only 12 hours and her professionalism was impeccable. I highly recommend her talents to anyone needing editing or copywriting help. Ina Gilmore has MY business from now on!"
 
Tamra Fakhoorian
Green Sun Products
Paducah, KY

Give Your Marketing A "Shot In The Arm"

Imagine your marketing:
  • Speaking directly to your leads and prospects, grabbing their attention...

  • Turning fragile initial contacts into lasting relationships, creating long-term clients and customers...

  • Nurturing those long-term profitable clients and customers...

  • Building your customer list almost effortlessly...

  • Making your business dreams a reality...
No, it's not done with smoke and mirrors.

Instead, it's honest effective marketing using time-tested—and proven—principles. Marketing working systematically for you and your business. Marketing designed
to give you the "shot in the arm" that "anemic marketing" can't:  Results.

You may be surprised to discover...

How To Cure "Anemic Marketing"

The goal of direct response marketing is simple.

Persuade your prospect to take a specific action.

Unlike "anemic marketing," direct response marketing asks your prospect for a specific action. One you want them to take. Now.

Giving you results.

Sounds simple, but it's not. Sure, it's a skill you can learn. That's what I've done over the past several years. If you want to, you can spend the time (years) and the money to learn it, too. Why would you want to? You probably have other things to do with your spare time.

Things like: building your business...spending time with your family...maybe even playing with your dog.

More than likely you need results now, not several years from now.

And curing "anemic marketing" starts with...

Speaking Directly To Your Leads and Prospects

It's been said that up to 99% of successful marketing is empathy.

Your writer must know your prospects, step into their shoes, and speak to both their hearts and their minds—in the right order. This skill is not something learned from reading a book.

It's forged and honed by interacting with people. Learning what makes them who they are—both the face they present to the world, and their deepest needs and desires.

For over 20 years as a physician, I cared for patients with problems and concerns ranging from wellness checks to serious—sometimes life-threatening—diseases. Patients afflicted with diseases from AIDS to Zoonoses (diseases transmitted by animals).

I learned a lot about people, including how they think and feel. How they react in all kinds of circumstances. Caring—for both the lovable and the "anything but lovable" patients—requires empathy.

The more I knew about patients...the more I understood them as three-dimensional people...the more I wanted to learn about them and what makes them tick.

And, I discovered the secret of Sherlock Holmes.

Oh, not the Hollywood version. I'm talking about the original stories by Sir Arthur Conan Doyle. When I first started reading them in college, Holmes' brilliant deductions impressed me. As I studied the stories, I realized he used clues I had quickly read over—missing their significance.

After completing my training, I found I now solved the case before Holmes revealed the answer. No, I wasn't re-reading the same stories.

I had learned Holmes' secret...

Get A Physician—Not Just A Doctor!

Seriously.

Holmes' once-seemingly awesome powers of observation had become second nature.
You see, those keen observations are as important to physicians as any tool in their medical bags. Physicians pay attention to what people think and do. They openly ask questions to gather information and form an initial diagnosis. Simultaneously, they stealthily gather additional supporting—or refuting—evidence.

Dr. Conan Doyle trained long before the development of sophisticated medical equipment like CT (CAT) scanners, ultrasound machines, and "the latest best test-du-jour." When he wrote his Sherlock Holmes stories—the first ones published 121 years ago—physicians needed to thoroughly talk with and examine patients.

It's no coincidence his legacy includes an industry making an estimated $421 million a year. You may have already guessed it's the mystery and detective fiction publishing industry. Dr. Conan Doyle's legacy of physicians-turned-writers continues with Michael Palmer, Tess Gerritsen, Hannah Alexander, and C.J. Lyons.

And mystery fiction writing is not the only industry to reap the benefits of medical training. The Association of American Medical Colleges (AAMC) reports physicians' successful second non-clinical careers can include such diverse areas as: academic administrators, executives, consultants, and entrepreneurs. I  know of physicians who left clinical medicine to succeed in the pharmaceutical industry, medical insurance administration, politics, and the ministry.

Marketing is no exception. As an experienced physician used to developing a three-dimensional picture of patients, I use those same skills to develop a three-dimensional picture of your prospect. Successful marketing starts with such a picture.

And there's more...

Turn Fragile Initial Contacts Into Lasting Relationships—Leading To Long-term
Clients and Customers 


When a frightened victim of violence anxiously awaited me in the Emergency Room, I had seconds to establish trust and hope—or shatter my chances of ever developing it.

A wrong word...a harsh tone of voice...even an assertive posture...can do irreparable harm. If my patient left untreated, she might never return. On the other hand, if she saw me as a nonjudgmental advocate, she usually not only stayed to receive immediate treatment but also long-term help as well.

I understand fragile contacts. And I sure hope you never have to deal with any as fragile as the one I just described. Now you also understand why I have no desire to bully or badger prospects and leads. I've seen too many victims. If you're still reading, you probably don't want to bully or badger, either.

Trust is vital in establishing a lasting relationship. While you can grab someone's attention in seconds, usually you can only then start to build a relationship and trust. Building long-term relationships takes more than a few seconds.

And now you can begin to realize the importance of...

Nurturing Your Long-term Profitable
Customers and Clients

As you probably already know, long-term customers and clients are often your most profitable ones. Successful marketing seeks to turn initial contacts into long-term clients and customers.

This process takes skill and finesse. And your marketing needs to support this process, not undermine it.

When I embark on a project, I first want to know about your business and your experiences with marketing. Including samples of past and current campaigns, if available. I'll also research your competitors' marketing to see what you're up against.

I want to know not only how you treat your long-term customers and clients, but also how you wish your marketing would treat them.

Professional Persuasion Adds "Iron"
To Your Marketing Diet

Physicians use professional persuasion every day—on some of the toughest audiences in the world.

Daily physicians persuade patients to take medications...to undergo uncomfortable procedures...to make major lifestyle changes. None are easy, even for the most compliant patient.

Making a decision—sometimes in a heartbeat—on how to approach a patient can mean the difference. There may be no second chances. Often the contact is fleeting—measured in minutes, not hours or days.

Physicians also persuade third party payers—often seen as notorious penny-pinchers—to open their company wallets to pay for medical procedures and treatments.

They study people...know them inside and out...and adjust the message to the audience. It becomes almost second nature. Certainly it becomes an art. And skillfully done, successful persuasion doesn't need strong-arm tactics.

You've probably seen when marketing shouts at the prospect. Maybe a loud announcer shouts. Maybe the headline screams in big red letters with exclamation points across the page. Often unnecessary, these techniques also give weak, anemic results.

But there's good news...

Build Your Customer List Almost Effortlessly

One of the first things I learned about marketing online is you need a list.

Unfortunately, knowing how to build one wasn't so easily explained. At least the people I asked treated it as if it was some mystical process. So, I did what I always do.

I dug further, researching the problem. And no, I didn't get the answer in a few hours. It took me awhile, but I found it. No magic involved. 

In my research I discovered…

The Hidden Remedies For Weak Sales
and "Anemic Marketing"

Oh, these remedies are real. And often hiding in plain sight. 
They include:
  • Knowing where and how to use the most important word in marketing… 

  • Recognizing and using the two most powerful words in online marketing, knowing they consistently result in higher sales—no matter what the product or offer (Hint: It’s not “Click Now”)…
     
  • What never—ever to put on a web page and knowing why not…
     
  • Understanding 99% of your website visitors will leave without returning if this one crucial piece is missing…

  • Why a pair of 5's beats a 10 (Hint: It has nothing to do with games or chance)...
     
  • Avoiding the design element that may be bad for your prospect’s health—and potentially dangerous to your wallet…

  • Learning how this often-understated—yet important—element drives your prospect through your message all the way to the sale…
     
  • Who the most important person in your marketing plan really is… 

  • And much more than can be listed here...
By now you're probably beginning to see how you can...

Make Your Business Dreams A Reality

Whether you're just starting out...looking to expand and grow...or revitalize a sagging business...you probably have dreams for your business.

Dreams your business will:
  • Fill a need, improving lives...
  • Succeed, making healthy profits...
  • Maybe even change the world—or at least your part of it.
Successful marketing can bring about your business dreams.

But before I continue...

Let Me Clear Something Up

You may be wondering why I chose direct response marketing after leaving medicine. Or even why I left medicine. 

I watched as medicine changed. From focusing on the art of medicine, the science of medicine took over more and more. It became more lucrative…faster…easier…to order expensive tests than to actually sit down, talk to, and examine patients. 

Sometimes you have a wake-up call. Mine occurred on a beautiful clear Tuesday morning in September 2001. No, I don’t have a tragic story to report. Just a fundamental shift in looking at the world that changed everything...

A little over a year later, I left medicine. 

Over the next few months I realized not only had I been selling since I applied to medical school, I actually am good at it, and enjoy it. I vividly remember my excitement after my first successful interview—and learning I’d landed the position. Today I get that same thrill by seeing my clients achieve their dreams of success. 

And I found out…

Marketing Education Requires Intense Study

Just as I did when practicing medicine, I dived into my marketing and copywriting education. 

I started with the basics, and went from there. Whether reading classics like Hopkins’ Scientific Advertising...intensely studying legends such as Schwab, Sugarman, and Bly...or attending seminars, I’m always looking for ways to fine-tune my skills. 

Daily I continue my education because I've learned the value of lifelong learning. You see, there's no other way to keep abreast of the rapid changes in medicine. 

Do you want copy working ethically, honestly, and with integrity…nurturing your prospects and leads…converting them into long-term customers and clients? 

If the answer is yes, then… 

Your Marketing Prescription Starts Now

It's easy to get started. 

Just contact me to schedule your complementary 30 minute consultation.  We'll discuss your business goals, your marketing, and determine if we're a good "fit." Remember, it's
painless!

To schedule your no cost consultation, you now have 3 Easy Ways to Contact Me:
  1. Fill out the form at the end of this letter
  2. Email me
  3. Call my voice mail at 206.338.2086
I want to know more about your business before we start, so please fill out the form at the end of this letter and push the "Send to Ina" button. This saves time, and allows me to prepare for the consultation.

Want to read more? Check out my blog.

My Risk-Free Guarantee

If you’re not satisfied with your copy, I’ll happily rewrite it at no charge. Two rewrites within 30 days of submission of the initial copy are included at my expense. 

I'm looking forward to your call or email. The sooner we get started, the sooner your business will benefit.

To Your Business Success, 

Ina

Ina Gilmore, M.D. (ret.) 

P.S. You won’t be surprised to see your copy as a sample or your name as a client in my marketing materials. Confidentiality is second nature to me, and I won’t share your name or your copy without your written permission. 

P.P.S. Unlike some, I’m not going to promise you sales and then get them through any means. My marketing and copy has: 
  • No dishonest or unethical marketing.
  • No illegal or not family-friendly such as "For Adult Eyes only" marketing.
  • No spam emails or other annoying tactics.
Instead, I use ethical, honest, time-proven techniques that are geared to make your prospects feel good about working with you. And eagerly return—again and again. 


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Ina Gilmore LLC
P.O. Box 1706
Marion, SC 29571
206.338.2086
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